Understanding Your Metrics
Read the analytics dashboard and know which numbers matter.
Overview
The analytics dashboard surfaces dozens of numbers — this lesson focuses on the handful that actually drive decisions: conversion rate by source, average deal cycle time, and campaign engagement rate.
Lesson Details
You'll learn how to read trend lines correctly so a single bad week doesn't trigger an overreaction to a normal automation.
What You'll Do in This Lesson
Identify your three primary KPIs: source conversion rate, cycle time, and campaign engagement. Set the dashboard date range to a rolling 30 days for a stable trend view. Bookmark the dashboard view your team should check weekly.
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