ROI Tracking & Attribution

Attribute revenue back to the campaign or channel that generated it.

Overview

Knowing which channel actually generates revenue — not just leads — is the difference between guessing and budgeting with confidence. This lesson sets up source tracking and attributes closed revenue back to the originating campaign.

Lesson Details

You'll compare cost-per-lead against revenue-per-lead by channel to see true ROI, not just volume.

What You'll Do in This Lesson

Tag every lead source (ad, referral, organic, campaign) at capture. Attribute closed deals back to their originating source in the reporting view. Compare revenue-per-lead across channels to reallocate budget toward what actually converts.

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