Multi-Step Lead Nurturing Sequences
Design a multi-touch nurture sequence that adapts to how leads engage.
Overview
Not every lead is ready to buy on day one. This lesson builds a multi-step nurture sequence spanning two weeks, combining email, SMS, and task reminders so no lead goes cold.
Lesson Details
You'll branch the sequence based on engagement — leads who click get a faster follow-up, while unengaged leads get a re-engagement message before falling out of the flow entirely.
What You'll Do in This Lesson
Map out a 5-touch sequence spanning 14 days across email and SMS. Add an engagement branch: clicked vs. did-not-click, each routing to a different next step. Attach a task reminder for your team when a lead re-engages, so a human can take over at the right moment.
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