A/B Testing Your Campaigns
Split-test subject lines and send times to improve performance.
Overview
Small changes compound. This lesson sets up an A/B test comparing two subject lines and two send times across a single campaign, then walks through reading the results.
Lesson Details
You'll learn what sample size is large enough to trust a result, and how to roll the winning variant out to the rest of your list automatically.
What You'll Do in This Lesson
Create two subject line variants for the same email body. Split a 20% test send evenly between variants and let it run for the statistical window. Auto-send the winning variant to the remaining 80% of the list.
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